CBW Awareness Week

July 20-24, 2026

What is CBW Awareness Week?

CBW Awareness Week is a time to recognize and celebrate Community-Based Workers and the important role they play in supporting health, connection, and care across our communities.

Community-Based Workers help people access resources, navigate services, build confidence, and stay connected to their community. They may serve in many roles, including Community Health Workers, peer support specialists, doulas, promotores, outreach workers, navigators, care coordinators, and other trusted community-based positions.

While their titles may vary, their work is rooted in trust, relationships, and community connection. CBW Awareness Week is an opportunity to honor their impact and help more people understand the value they bring to individuals, families, organizations, and systems of care.

How Can You Get Involved?

There are many ways to celebrate CBW Awareness Week and help recognize the Community-Based Workers in your organization or community.

You can:

  • Share a story, photo, or quote from your CBW team

  • Highlight the role of CBWs on social media

  • Display a printable poster in your office or community space

  • Create a bulletin board or appreciation wall

  • Record a short video or reel about what CBWs mean to your organization

  • Use the partner toolkit to share ready-to-use messages and graphics

  • Encourage others to learn more about the role of CBWs

Whether you’re a CBW, work alongside CBWs, or benefit from their support, your voice helps raise awareness of this essential workforce.

Together, we can celebrate the people who connect communities to care, build trust, and help create healthier systems for everyone.

CBW Awareness Day Toolkit

Here you’ll find a variety of downloadable materials we encourage you to use to spread the word with about CBW Awareness Day.